Asked by
Bryce Figures
on Dec 02, 2024Verified
The key insight of the service dominant logic of marketing on branding is ______.
A) services firms should be branded
B) users buy brands for the services they offer
C) manufacturers should also sell services
D) none of these
Service Dominant Logic
A perspective that sees service, rather than goods, as the fundamental basis of exchange and views all economic activity as service.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized as product, price, place, and promotion.
- Recognize the importance of branding in service-dominant logic and co-creation of value.
Verified Answer
SS
Learning Objectives
- Recognize the importance of branding in service-dominant logic and co-creation of value.