Asked by
Duyên ??ng Lê K?
on Dec 08, 2024Verified
What is the overall goal of effective corporate branding?
A) To clearly tie the brand name and brand mark with the organization.
B) To associate the organization with one or more philanthropic causes.
C) To sell more product to members of the supply chain.
D) To position the product relative to competing products.
E) To build and enhance the organization's reputation.
Corporate Branding
The practice of promoting the brand name of a corporate entity, as opposed to specific products or services.
- Identify the strategies of corporate branding and its overall goal.
Verified Answer
SC
Learning Objectives
- Identify the strategies of corporate branding and its overall goal.
Related questions
Which of the Following Statements Regarding Gatorade's Branding Is Most ...
Gatorade Offers a Range of Product Offerings ...
Kraft American Cheese, Kraft Macaroni & Cheese, and Kraft Mayo ...
Best Buy Offers Many Different Manufacturer (Name) Brands Including HP ...
A Brand Has Two Parts: the Brand Name and Brand ...