Asked by
Harison Samaratunga
on Dec 18, 2024Verified
Kraft American Cheese, Kraft Macaroni & Cheese, and Kraft Mayo are all examples of a(n) _____ brand.
A) retailer
B) store
C) individual
D) private-label
E) family
Family Brand
A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.
Private-label Brand
Products manufactured by one company but sold under another company's brand, typically a retailer’s brand.
Individual Brand
refers to a branding strategy where each product in a portfolio is given its own unique brand name and identity, distinguishing it from others within the same company.
- Recognize different types of branding strategies used by companies.
Verified Answer
JH
Learning Objectives
- Recognize different types of branding strategies used by companies.