Verticone, a software firm, suffered heavy loss due to poor analysis and bad strategy selection. The loss occurred in this example is the result of ___.

A) representativeness bias
B) failures of substance
C) goal displacement
D) congruence bias
E) endowment effect

Failures of Substance

Situations or outcomes where the actual performance or result significantly deviates from the intended or expected one, often negatively.

Poor Analysis

Inadequate or faulty examination and evaluation of data or information, leading to incorrect conclusions or understanding.

Strategy Selection

The process of deciding on a specific course of action or plan to address a particular problem or to achieve a desired goal.