Asked by
Linda Onunkwo
on Dec 16, 2024
Verified
The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as
A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) social responsibility.
E) capitalism.
Societal Marketing Concept
A marketing approach that considers not only the demands of consumers but also the long-term welfare of society.
Consumerism
A social movement that advocates for the rights and powers of consumers in relation to sellers and marketers.
- Comprehend the significance of social responsibility and the societal marketing concept in meeting societal needs alongside achieving business objectives.
Verified Answer
LS
Learning Objectives
- Comprehend the significance of social responsibility and the societal marketing concept in meeting societal needs alongside achieving business objectives.
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