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Samuel Bebow
on Dec 16, 2024

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Innovators at 3M developed Scotchbrite Greener Clean scrub sponges made from agave leaves. Customers appreciate this superior product (they don't rust or scratch) and like the fact that their purchase is environmentally responsible, making this an example of

A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) target markets.
E) capitalism.

Societal Marketing Concept

A marketing approach that considers the welfare of society and the environment in addition to consumer wants and company needs.

Agave Leaves

The fleshy parts of the agave plant, used in various applications including the production of beverages like tequila and for making fibers.

Environmentally Responsible

Acting with consideration for the impact on the natural world, aiming to minimize harm to ecosystems and promote sustainability.

  • Appreciate the importance of social responsibility and the societal marketing concept in fulfilling the needs of society while pursuing business aims.
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Hcker WhtehatDec 20, 2024
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