Asked by
Abhishek Patil
on Nov 02, 2024
Verified
The process of dividing a total market into several relatively homogeneous groups is called market segmentation.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.
- Gain insight into the theory and necessity of market segmentation and the various approaches used.
Verified Answer
NT
Learning Objectives
- Gain insight into the theory and necessity of market segmentation and the various approaches used.
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