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Shooter Mcgavin
on Nov 02, 2024

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Identifying skin care products for women of color is an example of location segmentation.

Location Segmentation

The process of dividing a market into segments based on the geographical locations of consumers to target marketing efforts more precisely.

  • Acknowledge the idea and relevance of dividing the market into segments and the methodologies applied.
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Megan SheltonNov 05, 2024
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