Asked by
THELMA Dowdye
on Dec 13, 2024Verified
The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called
A) significant trend analysis.
B) organizational scanning.
C) environmental scanning.
D) a SWOT analysis.
E) marketing intelligence.
Environmental Scanning
The process of gathering, analyzing, and interpreting information about external influences that could impact an organization's decision-making process.
Potential Trends
Emerging patterns or changes in industries, technology, consumer behavior, or the global economy that could influence future developments.
- Identify the process and importance of environmental scanning in adapting to market changes.
Verified Answer
NG
Learning Objectives
- Identify the process and importance of environmental scanning in adapting to market changes.