Asked by
brittany strother
on Dec 13, 2024
Verified
Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs. Because Starbucks ________, it was prepared for this shift in its marketing environment.
A) optimized its distribution by adding local outlets in grocery stores
B) noticed the change in the demographics of coffee and tea drinkers in general
C) added more in-store displays
D) shifted funds from product development to advertising
E) tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers
Environmental Scanning
The process by which businesses monitor and analyze their external environment to identify opportunities and threats.
- Discern the technique and importance of environmental scanning for modifications in response to market variations.
- Examine the role of technological advancements in shaping consumer behaviors and expectations.
Verified Answer
PR
Learning Objectives
- Discern the technique and importance of environmental scanning for modifications in response to market variations.
- Examine the role of technological advancements in shaping consumer behaviors and expectations.