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Hannah Clarke
on Nov 25, 2024

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The primary purpose of using marketing metrics is to ________.

A) identify the performance of a business unit
B) correct problems with the marketing strategy
C) determine what factors drive a firm's performance
D) evaluate the assumptions underlying a marketing plan

Marketing Metrics

Marketing metrics are measurements used to evaluate the effectiveness and performance of marketing strategies and activities.

Marketing Strategy

The overall game plan of a company for reaching prospective consumers and turning them into customers of the products or services the business provides.

  • Comprehend the importance and implementation of marketing metrics in the evaluation of business success.
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Shelby GarciaDec 01, 2024
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