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Kaitlyn Tarantino
on Nov 20, 2024

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The first objective in the evaluate performance phase of the marketing planning process is to

A) determine whether to raise or lower prices.
B) adjust advertising allocations.
C) find ways to cut costs.
D) review implementation programs and results using metrics.
E) consider changing the target market.

Evaluate Performance

The process of assessing the efficiency and effectiveness of actions or operations, typically involving comparison to established standards or benchmarks.

Marketing Planning Process

A series of steps businesses use to analyze marketing situations, set marketing objectives, develop marketing strategies, and outline the implementation and control of the marketing efforts.

Implementation Programs

Strategies deployed to put plans or projects into action within a business or organization.

  • Identify the components and importance of evaluating marketing performance.
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KT
Kriztel ThomasNov 27, 2024
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