Asked by
Maria Rosita N. Saldajeno
on Nov 24, 2024Verified
The multiplayer online game "League of Legends" is a good example of:
A) consumer-generated content.
B) the dark side of consumerism.
C) a virtual brand community.
D) anti-consumption.
Virtual Brand Community
An online network of individuals who share an interest or loyalty in a particular brand, fostering interaction and engagement through digital platforms.
- Comprehend the development and significance of virtual brand communities.
Verified Answer
EU
Learning Objectives
- Comprehend the development and significance of virtual brand communities.