Asked by
mostafa saadawy
on Dec 13, 2024
Verified
The marketing manager looks for two kinds of deviations in the evaluation phase of the strategic marketing process, each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.
A) deviations that result from major shifts in customer needs
B) actual results exceed goals
C) there are no deviations but there should be
D) deviations that result from executive mandates
E) deviations that are blamed on insufficient marketing support (personnel or funding)
Strategic Marketing Process
The approach taken by an organization to align marketing strategies with its overall goals, involving planning, execution, and evaluation.
Deviations
Variations or departures from the standard or norm, which can indicate abnormalities, errors, or unique cases in data and behaviors.
Evaluation Phase
Part of the consumer decision-making process where options are assessed before making a purchase decision.
- Acquire knowledge on how to assess the outcomes of marketing efforts and execute appropriate adjustments.
Verified Answer
ET
Learning Objectives
- Acquire knowledge on how to assess the outcomes of marketing efforts and execute appropriate adjustments.