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marisela martinez
on Dec 15, 2024

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The emphasis of a marketing strategy for a continuous innovation concentrates on

A) obtaining exclusive distribution.
B) setting a low price.
C) generating awareness.
D) using reminder advertising to reeducate consumers.
E) using personal selling.

Continuous Innovation

The ongoing development and implementation of new ideas, products, or processes, aiming to sustain and enhance competitive advantage.

Reminder Advertising

Advertising designed to keep the brand name in front of consumers or to remind them to purchase the product again.

Personal Selling

A marketing strategy where sales representatives directly interact with customers to provide information and sell products or services.

  • Digest the multiplicity of innovation and its consequential impact on consumer behavior and the methodologies of marketing strategies.
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Alba M. Batres PintoDec 17, 2024
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