Asked by
Verified
At the time of its introduction, which of the following products was the best example of a continuous innovation?
A) The first Apple iPhone
B) Atari, the first video game system
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D) Dragon Naturally Speaking voice-recognition software
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements
Continuous Innovation
An ongoing process of making incremental improvements to products, services, or processes to maintain competitiveness.
Sunsilk Silky Straight
A hair care product designed by the Sunsilk brand to make hair appear smoother and straighter.
Tip-Targeting Technology
Revolutionary digital or technological methods designed to enhance advertising precision by aiming at the most likely interested segments of consumers.
- Learn about the diversity of innovation and its implications on consumer behavior and the formulation of marketing strategies.
Verified Answer
Learning Objectives
- Learn about the diversity of innovation and its implications on consumer behavior and the formulation of marketing strategies.
Related questions
Wrigley's New Alert Energy Caffeine Gum Offers a Portable Solution ...
The Emphasis of a Marketing Strategy for a Continuous Innovation ...
The Addition of Clorox II Bleach to Tide Laundry Detergents ...
A Product That Disrupts Consumers' Normal Routine but Does Not ...
A Product That Is New in Some Way but Requires ...