Asked by
Marianne Allado
on Dec 14, 2024
Verified
The degree and depth of brand-focused interactions a customer chooses to perform online with his or her social network is referred to as customer
A) influencing.
B) interaction.
C) filtering.
D) engagement.
E) evangelism.
Brand-Focused Interactions
Engagements and communications that emphasize and reinforce the identity, values, and messaging of a brand in the minds of consumers.
Social Network
An online platform that facilitates the building of social relations among people who share interests, activities, backgrounds, or real-life connections.
Customer Engagement
The degree and depth of brand-focused interactions a customer chooses to perform online with his or her social network.
- Illustrate approaches for captivating and enlarging a social media audience.
- Explain the influence of consumer actions on the enhancement of brand visibility via social media platforms.
Verified Answer
TM
Learning Objectives
- Illustrate approaches for captivating and enlarging a social media audience.
- Explain the influence of consumer actions on the enhancement of brand visibility via social media platforms.