Asked by
Sophie Nassem
on Dec 14, 2024
Verified
A social media marketing plan should reach ________ in hope that they become "influentials" and eventually "evangelists."
A) two-way communicators
B) end users
C) active consumers
D) followers
E) connections
Active Consumers
Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.
Influentials
Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.
Evangelists
Individuals who passionately advocate for a brand, product, or service, often influencing others based on their personal experiences or beliefs.
- Outline methods for attracting and broadening a follower base on social media platforms.
- Comprehend the functions and attributes of proactive participants, persuaders, and proponents in social media platforms.
Verified Answer
NP
Learning Objectives
- Outline methods for attracting and broadening a follower base on social media platforms.
- Comprehend the functions and attributes of proactive participants, persuaders, and proponents in social media platforms.