The decision by Pepsi to benefit from aligning their brand with the black lives matter protest is an example of what type of ethical challenge?

A) Co-optation
B) Reframing
C) Washing
D) Unintended consequences

Black Lives Matter

A decentralized movement advocating for non-violent civil disobedience in protest against incidents of police brutality and all racially motivated violence against Black people.

Ethical Challenge

A situation where an individual or organization faces a decision requiring moral judgment, often between profit and societal good.

Co-Optation

A process by which a group absorbs and assimilates new elements, often to prevent them from becoming threats.