An example of ethical branding is ______.

A) an organization that uses its brand to construct a relationship with its various stakeholders
B) a soda company producing an advertisement that shows two people overcoming a conflict as a result of sharing a drink
C) a manufacturing company launching a campaign to show its environmental responsibility while dumping chemical waste products in local rivers
D) a company markets expensive items to lower income consumers to make them feel better about themselves

Question

Nikki Eisen · Accepted Answer

Final Answer : A, Explanation :  Ethical branding involves using the brand to establish a positive relationship with stakeholders, which includes customers, employees, suppliers, and the community. Option B may be seen as emotional branding but not necessarily ethical branding. Option C is unethical, as it involves deceiving the public about the company's environmental practices. Option D is an example of unethical branding, as it involves exploiting vulnerable consumers rather than being transparent and honest with them.

Definitions

Learning Objectives

Learning Objectives

Related questions