The content of an advertising message is closely tied to

A) the size of the advertising team.
B) the characteristics of the media selected to carry the message.
C) the opportunity for posttesting.
D) the sales promotion opportunities.
E) the coupon redemption rate.

Question

Jennifer Valadez · Accepted Answer

Final Answer : B, Explanation :  The characteristics of the media selected to carry the message are closely tied to the content of the advertising message. Different media have different strengths, limitations, and audience demographics, which should be taken into consideration in developing an effective message. For example, a TV commercial may need to be visually compelling and attention-grabbing to stand out among other ads, while a print ad may rely more heavily on persuasive copy and visual elements to communicate its message.

The content of an advertising message is closely tied to

A) the size of the advertising team.
B) the characteristics of the media selected to carry the message.
C) the opportunity for posttesting.
D) the sales promotion opportunities.
E) the coupon redemption rate.

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Learning Objectives

Related questions

The content of an advertising message is closely tied toA) the size of the advertising team.B) the characteristics of the media selected to carry the message.C) the opportunity for posttesting.D) the sales promotion opportunities.E) the coupon redemption rate.

Definitions

Learning Objectives

Learning Objectives

Related questions

The content of an advertising message is closely tied to

A) the size of the advertising team.
B) the characteristics of the media selected to carry the message.
C) the opportunity for posttesting.
D) the sales promotion opportunities.
E) the coupon redemption rate.