Asked by
Isaac Dunlap
on Dec 18, 2024
Verified
The advent of satellite radio has proven to be an advantage for radio advertising.
Satellite Radio
A broadcasting service that transmits music, news, and other programming via satellite to subscribers equipped with a receiver.
Radio Advertising
A form of marketing communication that uses radio airtime to promote products, services, or ideas to a wide audience, leveraging the auditory sense to engage potential customers.
- Understand the importance of various advertising media in the promotion mix.
Verified Answer
PH
Learning Objectives
- Understand the importance of various advertising media in the promotion mix.
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