Asked by
erika rendon
on Nov 20, 2024
Verified
The buying decision is likely to be most complex and take longest to complete in a(n) ________ B2B buying situation.
A) new buy
B) modified rebuy
C) straight rebuy
D) adapted buy
E) generic buy
B2B Buying Situation
The context or scenario surrounding a purchase decision made by a business from another business, including factors such as urgency, budget, and specifications.
New Buy
A situation where a customer purchases a product or service for the first time, usually involving more decision-making efforts and information search.
- Attain an understanding of the myriad B2B transaction situations and their distinctive aspects.
- Ascertain the sequences within the B2B buying journey and acknowledge their application across varied buying environments.
Verified Answer
CS
Learning Objectives
- Attain an understanding of the myriad B2B transaction situations and their distinctive aspects.
- Ascertain the sequences within the B2B buying journey and acknowledge their application across varied buying environments.
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