In which buying situation is the buyer most likely to proceed through all six steps in the buying process?

A) new buy
B) modified rebuy
C) straight rebuy
D) generic buy
E) adapted buy

Question

In which buying situation is the buyer most likely to proceed through all six steps in the buying process?A) new buyB) modified rebuyC) straight rebuyD) generic buyE) adapted buy

Grace Thumann · Accepted Answer

Final Answer : A, Explanation :  A new buy refers to a situation where the buyer has no prior experience or knowledge of the product or service they are buying. In such a case, the buyer is likely to go through all six steps of the buying process, namely problem recognition, information search, evaluation of alternatives, purchase decision, purchase, and post-purchase evaluation. This is because the buyer will need to gather extensive information and carefully evaluate different options before making a purchase decision.

In which buying situation is the buyer most likely to proceed through all six steps in the buying process?

A) new buy
B) modified rebuy
C) straight rebuy
D) generic buy
E) adapted buy

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Learning Objectives

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