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harsh bhati
on Oct 31, 2024

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Starbucks Coffee's approach to choosing new café locations is largely based on executive intuition, not sophisticated models and site selection technology.

Executive Intuition

The gut feelings or instincts of managers and executives that influence decision-making, often based on experience.

Starbucks Coffee

A global coffee company and coffeehouse chain known for its specialty coffee products and the promotion of a distinctive coffee culture.

Site Selection

The process of determining the best location for a business or facility based on criteria like demographics, cost, and logistics.

  • Understand the use of Geographic Information Systems (GIS) and demographic data in location decisions.
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Rachel LittellNov 03, 2024
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