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Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?
A) Collect relevant information.
B) Develop the research plan.
C) Develop findings.
D) Take marketing actions.
E) Define the problem.
Marketing Research Approach
A systematic method for gathering, recording, and analyzing data about issues related to marketing products and services.
Specifying Constraints
Defining limitations or conditions that influence how a particular problem can be solved or how a project can be undertaken.
Collect Data
The process of gathering information or measurements to use for analysis in research or decision-making.
- Draft a scheme for research that articulates limitations and determines processes for acquiring data.
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Learning Objectives
- Draft a scheme for research that articulates limitations and determines processes for acquiring data.
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