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Ilene Martin
on Dec 12, 2024

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Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would all take place during which step of the five-step marketing research approach?

A) Define the problem.
B) Develop the research plan.
C) Collect relevant information.
D) Develop findings.
E) Take marketing actions.

Marketing Research Approach

A systematic process of gathering, analyzing, and interpreting information to help solve marketing challenges and make informed decisions about market trends, customer behaviors, and competitive actions.

Specifying Constraints

Identifying and defining the limitations or restrictions within which a project, plan, or problem must be executed or solved.

Collect Data

The process of gathering information, often through observation, surveys, or measurement, for analysis to support decision making.

  • Create a blueprint for investigation that specifies boundaries and decides on approaches for gathering data.
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Renee WaingortDec 14, 2024
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