Sometimes brand names become synonymous with a product itself. If that happens, the brand

A) has achieved brand stabilization.
B) could lose its trademark status.
C) should try co-branding to avoid brand dilution.
D) should consider a new packaging strategy.
E) easily eliminates all competition.

Question

Beata Cheng · Accepted Answer

Final Answer : B, Explanation :  If a brand name becomes synonymous with a product itself, it could lose its trademark status through what is called genericide. This can happen if the brand name is used as a common term to refer to similar products from other brands. For example, Kleenex is a brand name but is often used to refer to any tissue paper. To avoid genericide, companies need to actively protect their brand names and trademarks.

Sometimes brand names become synonymous with a product itself. If that happens, the brand

A) has achieved brand stabilization.
B) could lose its trademark status.
C) should try co-branding to avoid brand dilution.
D) should consider a new packaging strategy.
E) easily eliminates all competition.

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Learning Objectives

Related questions

Sometimes brand names become synonymous with a product itself. If that happens, the brandA) has achieved brand stabilization.B) could lose its trademark status.C) should try co-branding to avoid brand dilution.D) should consider a new packaging strategy.E) easily eliminates all competition.

Definitions

Learning Objectives

Learning Objectives

Related questions

Sometimes brand names become synonymous with a product itself. If that happens, the brand

A) has achieved brand stabilization.
B) could lose its trademark status.
C) should try co-branding to avoid brand dilution.
D) should consider a new packaging strategy.
E) easily eliminates all competition.