Setting prices a few dollars or cents under an even number is referred to as

A) odd-even pricing.
B) prestige pricing.
C) price lining.
D) above-, at-, or below-market pricing.
E) every day fair pricing.

Question

Arturo Jimenez · Accepted Answer

Final Answer : A, Explanation :  Odd-even pricing is a pricing strategy in which prices are set a few dollars or cents under an even number. This is done to make the price seem lower than it actually is. For example, a product that costs $10 might be priced at $9.99.

Setting prices a few dollars or cents under an even number is referred to as

A) odd-even pricing.
B) prestige pricing.
C) price lining.
D) above-, at-, or below-market pricing.
E) every day fair pricing.

Definitions

Learning Objectives

Learning Objectives

Related questions

Setting prices a few dollars or cents under an even number is referred to asA) odd-even pricing.B) prestige pricing.C) price lining.D) above-, at-, or below-market pricing.E) every day fair pricing.

Definitions

Learning Objectives

Learning Objectives

Related questions

Setting prices a few dollars or cents under an even number is referred to as

A) odd-even pricing.
B) prestige pricing.
C) price lining.
D) above-, at-, or below-market pricing.
E) every day fair pricing.