Asked by
Priya Bhagat
on Oct 22, 2024
Verified
Samantha is considering forming a strategic alliance with a Swiss-based company that promises to market her company's products in several EU countries in exchange for access to her company's distribution network in Canada and the United States. This strategy will require less investment than ___.
A) exporting
B) licensing
C) franchising
D) establishing a joint venture
E) establishing a subsidiary
Strategic Alliance
A collaborative effort among two or more corporations to achieve specific targets, while continuing to operate as independent entities.
Joint Venture
A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.
- Assess the pivotal role of partnerships, like joint ventures and strategic alliances, in the realm of international trade.
Verified Answer
ES
Learning Objectives
- Assess the pivotal role of partnerships, like joint ventures and strategic alliances, in the realm of international trade.