Reference groups refer toA) the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.B) individuals who exert direct or indirect social influence over others.C) people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.D) those buyers who, through the size of their purchases, affect where marketing dollars will be spent.E) those with whom a person does not wish to be a member of or identified.

Question

Reference groups refer toA)  the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.B)  individuals who exert direct or indirect social influence over others.C)  people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.D)  those buyers who, through the size of their purchases, affect where marketing dollars will be spent.E)  those with whom a person does not wish to be a member of or identified.

Isabela Flores · Accepted Answer

Final Answer : C, Explanation :  Reference groups are groups of people that individuals use as a standard for evaluating themselves and their own behavior, serving as a source of personal standards and self-appraisal.

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