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Larkin Patrick Barayang
on Dec 13, 2024

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An American Express advertising claim that "membership has its privileges" creates which type of reference group?

A) aspiration group
B) dissociative group
C) assimilation group
D) integrated group
E) associative group

American Express

A multinational financial services corporation known for its credit card, charge card, and traveler's cheque businesses.

Aspiration Group

A social group that a person admires or seeks to emulate because of its status, lifestyle, or achievements.

Membership Privileges

Special rights, advantages, or services available exclusively to members of a specific group or organization.

  • Comprehend the effect of reference groups on consumer selection processes.
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Asmita GuptaDec 13, 2024
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