Asked by
Larkin Patrick Barayang
on Dec 13, 2024Verified
An American Express advertising claim that "membership has its privileges" creates which type of reference group?
A) aspiration group
B) dissociative group
C) assimilation group
D) integrated group
E) associative group
American Express
A multinational financial services corporation known for its credit card, charge card, and traveler's cheque businesses.
Aspiration Group
A social group that a person admires or seeks to emulate because of its status, lifestyle, or achievements.
Membership Privileges
Special rights, advantages, or services available exclusively to members of a specific group or organization.
- Comprehend the effect of reference groups on consumer selection processes.
Verified Answer
AG
Learning Objectives
- Comprehend the effect of reference groups on consumer selection processes.