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Scarlett Vaill
on Nov 09, 2024

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Opinion change resulting from incidental cues such as a speaker's attractiveness illustrates

A) central route persuasion.
B) peripheral route persuasion.
C) cognitive dissonance.
D) the foot-in-the-door phenomenon.

Peripheral Route Persuasion

A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.

  • Understand the techniques of persuasion and their application in a range of scenarios.
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Ashley MazzottaNov 13, 2024
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