Asked by
prashant Thakur
on Dec 14, 2024Verified
One of the disadvantages associated with television as an advertising medium is that it
A) has a short exposure time.
B) cannot target specific audiences.
C) must use print for effect.
D) has a limited amount of advertising time available.
E) is not effective for conveying simple messages.
Short Exposure Time
The brief duration during which an audience is exposed to a promotional message or advertising content.
Specific Audiences
Particular groups of people targeted by a marketing campaign or message, often defined by demographic, psychographic, or behavioral characteristics.
- Apprehend the variety of advertising avenues and their unique advantages and disadvantages.
Verified Answer
KC
Learning Objectives
- Apprehend the variety of advertising avenues and their unique advantages and disadvantages.
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