Asked by
Jonathan Sabinson
on Dec 14, 2024
Verified
One of the advantages associated with radio as an advertising medium is that it
A) can target specific audiences.
B) has a long exposure time.
C) has a perishable message.
D) has an unlimited amount of advertising time available.
E) is relatively simple to convey complex messages.
Perishable Message
A message or information that loses relevance or value over time, requiring timely delivery and consumption by the intended audience.
Complex Messages
Communications that contain multiple layers of meaning or require significant understanding and interpretation.
- Recognize the diversity of advertising platforms and their distinct pros and cons.
- Understand the importance of target audience identification and segmentation in advertising.
Verified Answer
AT
Learning Objectives
- Recognize the diversity of advertising platforms and their distinct pros and cons.
- Understand the importance of target audience identification and segmentation in advertising.
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