If a firm adopts a CRM business philosophy, it most likely has a(n) ________ orientation with its customers.

A) transactional
B) external
C) relational
D) internal
E) divisional

CRM Business Philosophy

This refers to an approach in business that prioritizes the management of relationships and interactions with customers using Customer Relationship Management practices and technologies to improve customer satisfaction and retention.

Relational Orientation

A focus or strategy in business and marketing that emphasizes building long-term relationships with customers rather than focusing solely on individual transactions.