Asked by

Palwinder Shergill
on Nov 02, 2024

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Newspapers and magazines use which approach to distribution intensity?

A) Exclusive distribution
B) Scrambled distribution
C) Intensive distribution
D) Selective distribution

Distribution Intensity

The level of market coverage pursued by a company, deciding how widely a product will be distributed, ranging from exclusive to intensive distribution.

Scrambled Distribution

involves a retailer carrying an assortment of goods in unrelated product categories, aiming to provide a one-stop shopping experience.

Intensive Distribution

Distribution strategy that involves placing a firm’s products in nearly every available outlet.

  • Comprehend the idea of distribution density and how it applies to covering the market.
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KG
Kelin GuerreroNov 05, 2024
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