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Milcah Guevarra
on Nov 20, 2024

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From the Heart Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. From the Heart Plantation will likely choose ________ distribution intensity.

A) luxury
B) variable
C) monopolistic
D) intensive
E) exclusive

Distribution Intensity

indicates the level of market coverage aimed for a product, ranging from intensive, selective, to exclusive distribution strategies.

Exclusive

Items or services that are only available to a specific group, location, or timeframe, often implying high quality or unique status.

Organic Food Products

Organic food products are those made from ingredients that were grown without the use of synthetic pesticides, genetically modified organisms, or petroleum-based fertilizers.

  • An appreciation for the importance of distribution intensity in a product’s market presence.
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Daniela NunezNov 22, 2024
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