Asked by
Dominic Iaquinto
on Dec 15, 2024
Verified
Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods. Mott's is
A) finding new users through a product modification strategy.
B) increasing use by existing customers through a product modification strategy.
C) modifying the product characteristics.
D) creating new use situations through a market modification strategy.
E) demarketing the product.
Low-fat Alternative
A product or food item designed to have reduced fat content compared to the standard or original version, catering to health-conscious consumers.
Market Modification Strategy
Tactics aimed at changing existing market conditions to improve a company's sales potential, often through product tweaks or target market adjustments.
- Determine examples of changes made to products.
- Understand how creating new use situations contributes to market modification.
Verified Answer
HT
Learning Objectives
- Determine examples of changes made to products.
- Understand how creating new use situations contributes to market modification.
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