Asked by
Aleigha Street
on Dec 15, 2024Verified
DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The brand's introduction of a DiGiorno cheese-stuffed crust to its line of pizzas is an example of
A) a market-product grid.
B) diversification.
C) market modification.
D) product class extension.
E) product modification.
DiGiorno Cheese-stuffed
A product line from DiGiorno featuring pizzas with a cheese-stuffed crust, promoting a unique and indulgent experience.
Product Modification
The process of altering or improving an existing product to meet customers' needs better or take advantage of new market opportunities.
- Identify examples of product modification.
Verified Answer
KT
Learning Objectives
- Identify examples of product modification.
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