Marketing data that a business collects for its own specific purposes is referred to as ______.

A) primary data
B) secondary data
C) tertiary data
D) quantitative data

Question

Marketing data that a business collects for its own specific purposes is referred to as ______.A)  primary dataB)  secondary dataC)  tertiary dataD)  quantitative data

Gabriel Arcenal · Accepted Answer

Final Answer : A, Explanation :  Primary data refers to data collected by a business (or individual) specifically for their own research purposes. This can include surveys, interviews, experiments, and observations directly related to their specific needs or questions.

Marketing data that a business collects for its own specific purposes is referred to as ______.

A) primary data
B) secondary data
C) tertiary data
D) quantitative data

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Learning Objectives

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