Asked by
Josiah Cochran
on Nov 09, 2024Verified
Alex is creating a marketing plan for his best friend's restaurant. He visits the local library to gather data on the restaurant industry. Alex is collecting what kind of data?
A) primary data
B) secondary data
C) tertiary data
D) qualitative data
Secondary Data
Information that has been collected previously by someone else, used for research purposes other than the original intent.
Restaurant Industry
The sector of the economy that encompasses businesses focused on preparing and serving food and beverages to customers.
- Learn the significance of primary, secondary, and tertiary data types in the field of marketing research.
Verified Answer
BM
Learning Objectives
- Learn the significance of primary, secondary, and tertiary data types in the field of marketing research.