Asked by
Michelle Ozolins
on Nov 20, 2024Verified
For marketers, one of the benefits of achieving brand loyalty is
A) recognition through industry awards.
B) lower marketing costs associated with reaching loyal customers.
C) increased price sensitivity among loyal customers.
D) greater concern about competitors' actions.
E) few worries about copyright infringement.
Brand Loyalty
The tendency of consumers to continuously purchase one brand’s products over its competitors, often due to satisfaction, trust, or preference.
Marketing Costs
The total expenses associated with promoting a product, service, or brand, including advertising, promotions, and sales personnel expenses.
Copyright Infringement
The unauthorized use of copyrighted material without permission, violating the creator's exclusive rights.
- Understand the concept and benefits of brand loyalty.
Verified Answer
LV
Learning Objectives
- Understand the concept and benefits of brand loyalty.