Asked by
shalise morales
on Dec 15, 2024Verified
Large marketing expenditures are often made to stimulate ________, the desire for the product class, rather than for a specific brand, when there are few competitors with the same product.
A) secondary demand
B) introductory demand
C) primary demand
D) discretionary demand
E) selective demand
Primary Demand
The overall demand for a product category or industry, rather than for a specific brand.
Product Class
A broad category of goods or services that share similar characteristics or serve similar purposes.
- Gain insight into the concept of demand categories: primary, selective, and derived.
- Analyze the influence of marketing strategies and promotional actions in fostering distinct types of demand.
Verified Answer
YV
Learning Objectives
- Gain insight into the concept of demand categories: primary, selective, and derived.
- Analyze the influence of marketing strategies and promotional actions in fostering distinct types of demand.
Related questions
Northland Juices, a Division of New York-Based Apple & Eve ...
The Preference for a Specific Brand Is Called ________ Demand ...
Which of the Following Is a Characteristic of the Growth ...
Which of the Following Statements About the Introduction Stage of ...
Promotional Expenditures at the Introduction Stage of the Product Life ...