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Candace Smith
on Oct 30, 2024

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Jerry has stated that his business appeals to people 50 years of age and older who are restructuring their finances for retirement plans.What has Jerry defined?

A) a niche market
B) a segmented market
C) a mass market
D) a diversified market

Niche Market

A specific, focused segment of the market aimed at meeting the particular needs of a certain group of customers.

Restructuring Finances

The process of reorganizing a company’s financial affairs, often in response to financial crisis, to ensure sustainability.

Retirement Plans

Financial strategies that individuals use to allocate savings and investments for the period of life after they stop working.

  • Distinguish and discern among different market segments including mass, niche, segmented, and diversified markets.
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CW
Connor WhiteNov 02, 2024
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