Asked by
Maddie Kirkland
on Oct 30, 2024
Verified
Gift Prescriptions is a company that offers small gifts that can be left behind in doctors' offices.Gift Prescriptions sells their gifts to pharmaceutical companies and medical supply stores who want to leave doctors a small gift in appreciation for their time.Gift Prescriptions' market segment would be described as a ______ market.
A) mass
B) niche
C) segmented
D) diversified
Niche Market
A specialized segment of the market for a particular kind of product or service, aimed at satisfying specific customer needs, not addressed by mainstream providers.
Pharmaceutical Companies
Companies engaged in the research, development, manufacture, and distribution of drugs and medications for medical diagnosis and treatments.
- Identify and make distinctions among various market segments, namely mass, niche, segmented, and diversified.
Verified Answer
GO
Learning Objectives
- Identify and make distinctions among various market segments, namely mass, niche, segmented, and diversified.
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