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Jenner wants to collect considerable information about the current opinions of her ten most important customers. To accomplish this, Jenner would be most successful using the ________ research method.
A) social media monitoring
B) experimental
C) in-depth interview
D) primary data mining
E) observation
Important Customers
Buyers or clients who are critical to a business due to the volume of sales, profitability, or strategic importance they represent.
In-Depth Interview
An exploratory research technique in which trained researchers ask questions, listen to and record the answers, and then pose additional questions to clarify or expand on a particular issue.
Considerable Information
Significant or substantial data and facts that are of importance in decision-making processes or problem-solving scenarios.
- Discern the application of detailed discussions and group sessions for intricate knowledge of consumer behavior.
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Learning Objectives
- Discern the application of detailed discussions and group sessions for intricate knowledge of consumer behavior.
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