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Jordan Pacheco
on Nov 20, 2024

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In a focus group, researchers usually videotape or audiotape the session in order to

A) evaluate the potential for in-depth interviews.
B) catch any patterns of verbal or nonverbal responses.
C) post the videos on the corporate website.
D) avoid asking repetitive questions.
E) create survey instruments to send to the participants.

Verbal Responses

Communications that are given through spoken words in reaction to questions or situations.

Nonverbal Responses

The unspoken or non-verbal ways in which people communicate their feelings or reactions, often through body language, facial expressions, and tone of voice.

Focus Group

A moderated discussion with a group of people about a product, service, or concept to gain feedback.

  • Distinguish the application of detailed interviews and focus groups for an in-depth comprehension of consumer behavior.
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Kavitha AnjaliNov 22, 2024
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