Asked by
Khairul Anuar Mt Nawi
on Dec 14, 2024Verified
In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to
A) chief executive officer.
B) corporate marketing official.
C) coordinating marketing officer.
D) chief marketing officer.
E) corporate marketing executive.
Chief Marketing Officer
A top executive responsible for an organization's marketing activities, strategies, and overall customer experience.
Vice President of Marketing
A senior executive role responsible for overseeing the development and implementation of marketing strategies, campaigns, and initiatives to promote a company's products or services.
Chief Executive Officer
The highest-ranking executive in a company, responsible for major corporate decisions and overall operations.
- Acquire knowledge about the essential roles marketing plays in an organization.
Verified Answer
HA
Learning Objectives
- Acquire knowledge about the essential roles marketing plays in an organization.