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In a marketing sense, there is really no difference between a need and a want.
Need
A requirement or necessity for something essential or desired to achieve a particular outcome.
Want
A desire for something that may or may not be necessary for basic survival but is sought after for satisfaction or pleasure.
Marketing Sense
The instinct or ability to make effective decisions in marketing strategies, understanding customer needs, market trends, and how to appeal to target audiences.
- Gain an understanding of what constitutes marketing and its essential parts.
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Learning Objectives
- Gain an understanding of what constitutes marketing and its essential parts.
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